Constructing Cultural Branding for Sustainability: A Case Study of Designing 'Traditional Circular' into 'Modern Product'

Jing Cao, Po-Hsien Lin, Rungtai Lin. Constructing Cultural Branding for Sustainability: A Case Study of Designing 'Traditional Circular' into 'Modern Product'. In Pei-Luen Patrick Rau, editor, Cross-Cultural Design - 15th International Conference, CCD 2023, Held as Part of the 25th International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I. Volume 14022 of Lecture Notes in Computer Science, pages 333-346, Springer, 2023. [doi]

Abstract

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