Successful Customer Relationship Management: Antecedents and Imperatives

Frederick L. Capossela. Successful Customer Relationship Management: Antecedents and Imperatives. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 325-328, Academic Publishers/World Publishing Corporation, 2004.

Authors

Frederick L. Capossela

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