Frederick L. Capossela. Successful Customer Relationship Management: Antecedents and Imperatives. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 325-328, Academic Publishers/World Publishing Corporation, 2004.
@inproceedings{Capossela04,
title = {Successful Customer Relationship Management: Antecedents and Imperatives},
author = {Frederick L. Capossela},
year = {2004},
researchr = {https://researchr.org/publication/Capossela04},
cites = {0},
citedby = {0},
pages = {325-328},
booktitle = {The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World},
editor = {Jian Chen},
publisher = {Academic Publishers/World Publishing Corporation},
isbn = {7-5062-7342-X},
}