Spreading the Oprah Effect: The Diffusion of Demand Shocks in a Recommendation Network

Eyal Carmi, Gal Oestreicher-Singer, Arun Sundararajan. Spreading the Oprah Effect: The Diffusion of Demand Shocks in a Recommendation Network. In Jay F. Nunamaker Jr., Wendy L. Currie, editors, Proceedings of the International Conference on Information Systems, ICIS 2009, Phoenix, Arizona, USA, December 15-18, 2009. pages 78, Association for Information Systems, 2009. [doi]

Abstract

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