Towards Efficient and Informative Omni-Channel Customer Relationship Management

Matthias Carnein, Markus Heuchert, Leschek Homann, Heike Trautmann, Gottfried Vossen, Jörg Becker, Karsten Kraume. Towards Efficient and Informative Omni-Channel Customer Relationship Management. In Sergio de Cesare, Ulrich Frank, editors, Advances in Conceptual Modeling - ER 2017 Workshops AHA, MoBiD, MREBA, OntoCom, and QMMQ, Valencia, Spain, November 6-9, 2017, Proceedings. Volume 10651 of Lecture Notes in Computer Science, pages 69-78, Springer, 2017. [doi]

Abstract

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