A Fuzzy Linguistic RFM Model Applied to Campaign Management

Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga, Enrique Herrera-Viedma. A Fuzzy Linguistic RFM Model Applied to Campaign Management. IJIMAI, 5(4):21-27, 2019. [doi]

Authors

Ramón Alberto Carrasco

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María Francisca Blasco

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Jesús García-Madariaga

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Enrique Herrera-Viedma

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