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Are trending topics useful for marketing?: visibility of trending topics vs traditional advertisement

Juan Miguel Carrascosa, Roberto Gonzalez, Rubén Cuevas Rumín, Arturo Azcorra. Are trending topics useful for marketing?: visibility of trending topics vs traditional advertisement. In S. Muthu Muthukrishnan, Amr El Abbadi, Balachander Krishnamurthy, editors, Conference on Online Social Networks, COSN'13, Boston, MA, USA, October 7-8, 2013. pages 165-176, ACM, 2013. [doi]

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Juan Miguel Carrascosa

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Roberto Gonzalez

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Rubén Cuevas Rumín

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Arturo Azcorra

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