Are trending topics useful for marketing?: visibility of trending topics vs traditional advertisement

Juan Miguel Carrascosa, Roberto Gonzalez, Rubén Cuevas Rumín, Arturo Azcorra. Are trending topics useful for marketing?: visibility of trending topics vs traditional advertisement. In S. Muthu Muthukrishnan, Amr El Abbadi, Balachander Krishnamurthy, editors, Conference on Online Social Networks, COSN'13, Boston, MA, USA, October 7-8, 2013. pages 165-176, ACM, 2013. [doi]

Abstract

Abstract is missing.