Marco A. de Carvalho. Effective New Product Ideation: IDEATRIZ Methodology. In Runhua Tan, Guozhong Cao, Noel León, editors, Growth and Development of Computer-Aided Innovation - Third IFIP WG 5.4 Working Conference, CAI 2009, Harbin, China, August 20-21, 2009. Proceedings. Volume 304 of IFIP Advances in Information and Communication Technology, pages 127-140, Springer, 2009. [doi]
Abstract is missing.