Unindo IHC e negócios através do uso de personas: um estudo de caso no mercado de aplicativos móveis

Carlos Rosemberg Maia de Carvalho, Gabriela Campos Costa, Carlos Diego Andrade, Albert Schilling Gomes, Carlos Marcellus Bandeira Cysne. Unindo IHC e negócios através do uso de personas: um estudo de caso no mercado de aplicativos móveis. In Alex Sandro Gomes, Clarisse Sieckenius de Souza, J. Alfredo Sánchez, editors, 10th Brazilian Symposium on Human Factors in Computing Systems and the 5th Latin American Conference on Human Computer Interaction, IHC+CLIHC '11, Porto de Galinhas, Brazil - October 25 - 28, 2011. pages 100-104, Brazilian Computer Society / ACM, 2011. [doi]

@inproceedings{CarvalhoCAGC11,
  title = {Unindo IHC e negócios através do uso de personas: um estudo de caso no mercado de aplicativos móveis},
  author = {Carlos Rosemberg Maia de Carvalho and Gabriela Campos Costa and Carlos Diego Andrade and Albert Schilling Gomes and Carlos Marcellus Bandeira Cysne},
  year = {2011},
  url = {http://dl.acm.org/citation.cfm?id=2254455},
  researchr = {https://researchr.org/publication/CarvalhoCAGC11},
  cites = {0},
  citedby = {0},
  pages = {100-104},
  booktitle = {10th Brazilian Symposium on Human Factors in Computing Systems and the 5th Latin American Conference on Human Computer Interaction, IHC+CLIHC '11, Porto de Galinhas, Brazil - October 25 - 28, 2011},
  editor = {Alex Sandro Gomes and Clarisse Sieckenius de Souza and J. Alfredo Sánchez},
  publisher = {Brazilian Computer Society / ACM},
  isbn = {978-85-7669-257-7},
}