Alma Casas-Frausto, Bogart Yail Márquez, Samantha Jiménez, Arnulfo Alanis. Deciphering Consumer Behavior Through Emotions Using Neuromarketing. In Xin-She Yang, Simon Sherratt, Nilanjan Dey, Amit Joshi, editors, Proceedings of Sixth International Congress on Information and Communication Technology - ICICT 2021, London, UK, Volume 1. Volume 235 of Lecture Notes in Networks and Systems, pages 571-580, Springer, 2021. [doi]
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