Miguel Casas, Maribel Perez, Jose Rojas, Jose Alvarez. Strategic Planning Model to Improve Competitiveness for Service Industry SMEs Using the Balanced Scorecard. In Tareq Z. Ahram, Redha Taïar, Serge Colson, Arnaud Choplin, editors, Human Interaction and Emerging Technologies - Proceedings of the 1st International Conference on Human Interaction and Emerging Technologies, IHIET 2019, Nice, France, August 22-24, 2019. Volume 1018 of Advances in Intelligent Systems and Computing, pages 1001-1006, Springer, 2019. [doi]
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