Social media-driven customer engagement and movie performance: Theory and empirical evidence

Ana Castillo, Jose Benitez 0001, Javier Lloréns, Xin (Robert) Luo. Social media-driven customer engagement and movie performance: Theory and empirical evidence. Decision Support Systems, 145:113516, 2021. [doi]

Authors

Ana Castillo

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Jose Benitez 0001

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Javier Lloréns

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Xin (Robert) Luo

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