Ana Castillo, Jose Benitez 0001, Javier Lloréns, Xin (Robert) Luo. Social media-driven customer engagement and movie performance: Theory and empirical evidence. Decision Support Systems, 145:113516, 2021. [doi]
@article{CastilloBLL21,
title = {Social media-driven customer engagement and movie performance: Theory and empirical evidence},
author = {Ana Castillo and Jose Benitez 0001 and Javier Lloréns and Xin (Robert) Luo},
year = {2021},
doi = {10.1016/j.dss.2021.113516},
url = {https://doi.org/10.1016/j.dss.2021.113516},
researchr = {https://researchr.org/publication/CastilloBLL21},
cites = {0},
citedby = {0},
journal = {Decision Support Systems},
volume = {145},
pages = {113516},
}