Jypzie Malacad Catedrilla, Merlin Teodosia C. Suarez. Exploring Micro-Entrepreneurs' Trust on Customers in Social Commerce: Perspective from an Emerging Economy. In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 232, 2022. [doi]
Abstract is missing.