Optimal Decision Stimuli for Risky Choice Experiments: An Adaptive Approach

Daniel R. Cavagnaro, Richard Gonzalez, Jay I. Myung, Mark A. Pitt. Optimal Decision Stimuli for Risky Choice Experiments: An Adaptive Approach. Management Science, 59(2):358-375, 2013. [doi]

Authors

Daniel R. Cavagnaro

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Richard Gonzalez

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Jay I. Myung

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Mark A. Pitt

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