Daniel R. Cavagnaro, Richard Gonzalez, Jay I. Myung, Mark A. Pitt. Optimal Decision Stimuli for Risky Choice Experiments: An Adaptive Approach. Management Science, 59(2):358-375, 2013. [doi]
@article{CavagnaroGMP13, title = {Optimal Decision Stimuli for Risky Choice Experiments: An Adaptive Approach}, author = {Daniel R. Cavagnaro and Richard Gonzalez and Jay I. Myung and Mark A. Pitt}, year = {2013}, doi = {10.1287/mnsc.1120.1558}, url = {http://dx.doi.org/10.1287/mnsc.1120.1558}, researchr = {https://researchr.org/publication/CavagnaroGMP13}, cites = {0}, citedby = {0}, journal = {Management Science}, volume = {59}, number = {2}, pages = {358-375}, }