Sponsored Search Auctions with Rich Ads

Ruggiero Cavallo, Prabhakar Krishnamurthy, Maxim Sviridenko, Christopher A. Wilkens. Sponsored Search Auctions with Rich Ads. In Rick Barrett, Rick Cummings, Eugene Agichtein, Evgeniy Gabrilovich, editors, Proceedings of the 26th International Conference on World Wide Web, WWW 2017, Perth, Australia, April 3-7, 2017. pages 43-51, ACM, 2017. [doi]

Abstract

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