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Selecting a Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation

Hasan Cavusoglu, Huseyin Cavusoglu, Srinivasan Raghunathan. Selecting a Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation. IEEE Trans. Engineering Management, 54(1):12-28, 2007. [doi]

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