Youngchul Cha, Junghoo Cho, Jian Yuan, Tak Yan. Exploration of the effect of Category Match Score in search advertising. In Isabel F. Cruz, Elena Ferrari, Yufei Tao, editors, IEEE 30th International Conference on Data Engineering, Chicago, ICDE 2014, IL, USA, March 31 - April 4, 2014. pages 1156-1161, IEEE, 2014. [doi]
Abstract is missing.