Brand User Attention Model Based on Online Text Reviews: An Empirical Study of New Energy Automobile Brands

Minjuan Chai, Jianhong Luo, Jiachen Lan. Brand User Attention Model Based on Online Text Reviews: An Empirical Study of New Energy Automobile Brands. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 37, Association for Information Systems, 2020. [doi]

Abstract

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