The Impact of Website Design on Online Customer Buying Satisfaction and Loyalty to E-Tailers: An Exploratory Study of E-Tailers In India

Debarun Chakraborty, Jayanta Banerjee, Prashant Mehta, Netra Pal Singh. The Impact of Website Design on Online Customer Buying Satisfaction and Loyalty to E-Tailers: An Exploratory Study of E-Tailers In India. IRMJ, 35(1):1-18, 2022. [doi]

@article{ChakrabortyBMS22,
  title = {The Impact of Website Design on Online Customer Buying Satisfaction and Loyalty to E-Tailers: An Exploratory Study of E-Tailers In India},
  author = {Debarun Chakraborty and Jayanta Banerjee and Prashant Mehta and Netra Pal Singh},
  year = {2022},
  doi = {10.4018/IRMJ.287902},
  url = {https://doi.org/10.4018/IRMJ.287902},
  researchr = {https://researchr.org/publication/ChakrabortyBMS22},
  cites = {0},
  citedby = {0},
  journal = {IRMJ},
  volume = {35},
  number = {1},
  pages = {1-18},
}