David Chan, Rong Ge, Ori Gershony, Tim Hesterberg, Diane Lambert. Evaluating online ad campaigns in a pipeline: causal models at scale. In Bharat Rao, Balaji Krishnapuram, Andrew Tomkins, Qiang Yang, editors, Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, July 25-28, 2010. pages 7-16, ACM, 2010. [doi]
@inproceedings{ChanGGHL10,
title = {Evaluating online ad campaigns in a pipeline: causal models at scale},
author = {David Chan and Rong Ge and Ori Gershony and Tim Hesterberg and Diane Lambert},
year = {2010},
doi = {10.1145/1835804.1835809},
url = {http://doi.acm.org/10.1145/1835804.1835809},
researchr = {https://researchr.org/publication/ChanGGHL10},
cites = {0},
citedby = {0},
pages = {7-16},
booktitle = {Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, July 25-28, 2010},
editor = {Bharat Rao and Balaji Krishnapuram and Andrew Tomkins and Qiang Yang},
publisher = {ACM},
isbn = {978-1-4503-0055-1},
}