The effects of Rhetorical Appeals and Moral Judgement on Intention to Participate in Social Media Firestorms

Tommy K. H. Chan, Zach W. Y. Lee, Dimitra Skoumpopoulou. The effects of Rhetorical Appeals and Moral Judgement on Intention to Participate in Social Media Firestorms. In Jan vom Brocke, Shirley Gregor, Oliver Müller 0001, editors, 27th European Conference on Information Systems - Information Systems for a Sharing Society, ECIS 2019, Stockholm and Uppsala, Sweden, June 8-14, 2019. 2019. [doi]

Abstract

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