Firestorms on Social Media: Effects of Social Information Characteristics on Customer Responses

Tommy K. H. Chan, Dimitra Skoumpopoulou, Qianshu Yu. Firestorms on Social Media: Effects of Social Information Characteristics on Customer Responses. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 69, 2018. [doi]

Abstract

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