Capturing Conversion Rate Fluctuation during Sales Promotions: A Novel Historical Data Reuse Approach

Zhangming Chan, Yu Zhang, Shuguang Han, Yong Bai, Xiang-Rong Sheng, Siyuan Lou, Jiacen Hu, Baolin Liu, Yuning Jiang, Jian Xu, Bo Zheng. Capturing Conversion Rate Fluctuation during Sales Promotions: A Novel Historical Data Reuse Approach. In Ambuj Singh, Yizhou Sun, Leman Akoglu, Dimitrios Gunopulos, Xifeng Yan, Ravi Kumar 0001, Fatma Ozcan, Jieping Ye, editors, Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, KDD 2023, Long Beach, CA, USA, August 6-10, 2023. pages 3774-3784, ACM, 2023. [doi]

Abstract

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