Does online review given by actual shoppers impact brand attitude of e-commerce platforms?

Abhinav Brahm Chandel, Ashish Chaturvedi, Mukesh Kumar Singh, Rahul Sharma. Does online review given by actual shoppers impact brand attitude of e-commerce platforms?. IJEB, 21(3):295-315, 2026. [doi]

Authors

Abhinav Brahm Chandel

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Ashish Chaturvedi

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Mukesh Kumar Singh

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Rahul Sharma

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