Deepa Chandrasekaran, Gerard J. Tellis. Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?. Marketing Science, 27(5):844-860, 2008. [doi]
@article{ChandrasekaranT08,
title = {Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?},
author = {Deepa Chandrasekaran and Gerard J. Tellis},
year = {2008},
doi = {10.1287/mksc.1070.0329},
url = {http://dx.doi.org/10.1287/mksc.1070.0329},
researchr = {https://researchr.org/publication/ChandrasekaranT08},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {27},
number = {5},
pages = {844-860},
}