Sandeep R. Chandukala, Yancy D. Edwards, Greg M. Allenby. Identifying Unmet Demand. Marketing Science, 30(1):61-73, 2011. [doi]
@article{ChandukalaEA11,
title = {Identifying Unmet Demand},
author = {Sandeep R. Chandukala and Yancy D. Edwards and Greg M. Allenby},
year = {2011},
doi = {10.1287/mksc.1100.0589},
url = {http://dx.doi.org/10.1287/mksc.1100.0589},
researchr = {https://researchr.org/publication/ChandukalaEA11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {1},
pages = {61-73},
}