Chun-Ming Chang, Wen-Hui Cheng. Enhancing purchase intention through social media brand community: the roles of social presence, interactivity, and peer motivation. In Toru Ishida, Norman M. Sadeh, Jae Kyu Lee, Federico Casalegno, Wooju Kim, Sohyeong Kim, Sung-Byung Yang, editors, Proceedings of the 18th Annual International Conference on Electronic Commerce - e-Commerce in Smart connected World, ICEC '16, Suwon, Republic of Korea, August 17-19, 2016. ACM, 2016. [doi]
Abstract is missing.