Market Model-Based Channel Selection in B2B E-Commerce: Exploring a Buyer s Adoption Decisions

Hsin-Lu Chang, Robert F. Easley, Michael J. Shaw. Market Model-Based Channel Selection in B2B E-Commerce: Exploring a Buyer s Adoption Decisions. J. Org. Computing and E. Commerce, 19(4):237-264, 2009. [doi]

Abstract

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