The Effects of WebTrust Assurance on Consumers' Web Purchase Decisions: An Experiment

Ruey-Dang Chang, Chun-Ju Fang, Yee-Chy Tseng. The Effects of WebTrust Assurance on Consumers' Web Purchase Decisions: An Experiment. Online Information Review, 36(2):218-240, 2012. [doi]

Abstract

Abstract is missing.