Effect of tangibilization cues on consumer purchase intention in the social media context: Regulatory focus perspective and the moderating role of perceived trust - researchr publication

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Kuo-Chien Chang, Ya-Ti Hsu, Chia-Lin Hsu, Yung-Kun Sung. Effect of tangibilization cues on consumer purchase intention in the social media context: Regulatory focus perspective and the moderating role of perceived trust. Telematics and Informatics, 44, 2019. [doi]

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