Christina Ling-Hsing Chang, I.-Chun Lin, He Yan. A Study of Global Marketing Strategies of Taiwan's Personal Computer Industry - Based on the National Culture Dimensions of Hofstede. In John A. Hoxmeier, Stephen Hayne, editors, Reaching New Heights. 13th Americas Conference on Information Systems, AMCIS 2007, Keystone, Colorado, USA, August 9-12, 2007. pages 511, Association for Information Systems, 2007. [doi]
Abstract is missing.