Yvon Chang, Cheng Yi. A Cross-Cultural Study on the effects of Social Popularity and Deal scarcity on Consumers' Purchase Behavior. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 305, 2014. [doi]
Abstract is missing.