Ching-Ju Chao, Chad Lin, Hao-Chiang Koong Lin, Chyi Lin Shen, Cheng-Hung Wang. Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform. IJWNBT, 2(3):42-51, 2012. [doi]
@article{ChaoLLSW12,
title = {Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform},
author = {Ching-Ju Chao and Chad Lin and Hao-Chiang Koong Lin and Chyi Lin Shen and Cheng-Hung Wang},
year = {2012},
doi = {10.4018/ijwnbt.2012070104},
url = {http://dx.doi.org/10.4018/ijwnbt.2012070104},
researchr = {https://researchr.org/publication/ChaoLLSW12},
cites = {0},
citedby = {0},
journal = {IJWNBT},
volume = {2},
number = {3},
pages = {42-51},
}