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Business Analysis of Digital Discourse for New Service Development: A Theoretical Perspective and a Method for Uncovering the Structure of Social Representations for Improved Service Development

Friedrich Chasin. Business Analysis of Digital Discourse for New Service Development: A Theoretical Perspective and a Method for Uncovering the Structure of Social Representations for Improved Service Development. In Tung X. Bui, Ralph H. Sprague Jr., editors, 49th Hawaii International Conference on System Sciences, HICSS 2016, Koloa, HI, USA, January 5-8, 2016. pages 1567-1576, IEEE, 2016. [doi]

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