Assessing Organizational Users' Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach

Sheshadri Chatterjee, Nripendra P. Rana, Sangeeta Khorana, Patrick Mikalef, Anuj Sharma. Assessing Organizational Users' Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach. Information Systems Frontiers, 25(4):1299-1313, 2023. [doi]

Abstract

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