The Effects Of Malfunctioning Personalized Services On Users' Trust And Behaviors - researchr publication authors

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Patrick Y. K. Chau, Shuk Ying Ho, Yihong Yao. The Effects Of Malfunctioning Personalized Services On Users' Trust And Behaviors. In Peter B. Seddon, Shirley Gregor, editors, Pacific Asia Conference on Information Systems, PACIS 2011: Quality Research in Pacific Asia, Brisbane, Queensland, Australia, 7-11 July 2011. pages 40, Queensland University of Technology, 2011. [doi]

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