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TQC : un indice d évaluation de la détection d événements rares, une application au ciblage en marketing

Jean-Hugues Chauchat, Ricco Rakotomalala. TQC : un indice d évaluation de la détection d événements rares, une application au ciblage en marketing. In Henri Briand, Fabrice Guillet, editors, Extraction et gestion des connaissances (EGC 2001), Actes des premières journées Extraction et Gestion des Connaissances, Nantes, France, 17-19 janvier 2001. Volume 1 of Extraction des Connaissances et Apprentissage, pages 155-159, Hermes Science Publications, 2001.

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Jean-Hugues Chauchat

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Ricco Rakotomalala

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