Revitalizing the P's of E-Marketing with Customer Experience Management

Sophea Chea, Tung X. Bui, Margaret Meiling Luo. Revitalizing the P's of E-Marketing with Customer Experience Management. In 45th Hawaii International International Conference on Systems Science (HICSS-45 2012), Proceedings, 4-7 January 2012, Grand Wailea, Maui, HI, USA. pages 3208-3217, IEEE Computer Society, 2012. [doi]

Abstract

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