Marketer Perceptions of Quality on the Success of Mobile Shopping System and Its Impact on Performance

Lisa Y. Chen. Marketer Perceptions of Quality on the Success of Mobile Shopping System and Its Impact on Performance. In 2012 Annual SRII Global Conference, San Jose, CA, USA, July 24-27, 2012. pages 29-33, IEEE Computer Society, 2012. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.