Chun-Chi Chen. The Utility and Limitations of Internet Celebrities Marketing in China - A Comprehensive Perspective of Para-Social Interaction Theory and Expectation Confirmation Theory. In ICEMC 2022: 8th International Conference on E-business and Mobile Commerce, Seoul, Republic of Korea, May 13 - 15, 2022. pages 20-26, ACM, 2022. [doi]
@inproceedings{Chen22-178,
title = {The Utility and Limitations of Internet Celebrities Marketing in China - A Comprehensive Perspective of Para-Social Interaction Theory and Expectation Confirmation Theory},
author = {Chun-Chi Chen},
year = {2022},
doi = {10.1145/3543106.3543110},
url = {https://doi.org/10.1145/3543106.3543110},
researchr = {https://researchr.org/publication/Chen22-178},
cites = {0},
citedby = {0},
pages = {20-26},
booktitle = {ICEMC 2022: 8th International Conference on E-business and Mobile Commerce, Seoul, Republic of Korea, May 13 - 15, 2022},
publisher = {ACM},
isbn = {978-1-4503-9716-2},
}