Chun-Chi Chen. The Utility and Limitations of Internet Celebrities Marketing in China - A Comprehensive Perspective of Para-Social Interaction Theory and Expectation Confirmation Theory. In ICEMC 2022: 8th International Conference on E-business and Mobile Commerce, Seoul, Republic of Korea, May 13 - 15, 2022. pages 20-26, ACM, 2022. [doi]
Abstract is missing.