Joseph Chia Wei Chen, Nurulhuda Firdaus Binti Mohd Azmi Ais. Identifying Sequential Influence in Predicting Engagement of Online Social Marketing for Video Games. In Azlinah Mohamed, Bee Wah Yap, Jasni Mohamad Zain, Michael W. Berry, editors, Soft Computing in Data Science - 6th International Conference, SCDS 2021, Virtual Event, November 2-3, 2021, Proceedings. Volume 1489 of Communications in Computer and Information Science, pages 427-437, Springer, 2021. [doi]
Abstract is missing.