Jashen Chen, Russell K. H. Ching. The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Does Matter. In 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA. pages 151, IEEE Computer Society, 2007. [doi]
@inproceedings{ChenC07:41,
title = {The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Does Matter},
author = {Jashen Chen and Russell K. H. Ching},
year = {2007},
doi = {10.1109/HICSS.2007.526},
url = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2007.526},
tags = {mobile},
researchr = {https://researchr.org/publication/ChenC07%3A41},
cites = {0},
citedby = {0},
pages = {151},
booktitle = {40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA},
publisher = {IEEE Computer Society},
}