Yuxin Chen, Tony Haitao Cui. The Benefit of Uniform Price for Branded Variants. Marketing Science, 32(1):36-50, 2013. [doi]
@article{ChenC13-14,
title = {The Benefit of Uniform Price for Branded Variants},
author = {Yuxin Chen and Tony Haitao Cui},
year = {2013},
doi = {10.1287/mksc.1120.0751},
url = {http://dx.doi.org/10.1287/mksc.1120.0751},
researchr = {https://researchr.org/publication/ChenC13-14},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {32},
number = {1},
pages = {36-50},
}