Jashen Chen, Russell K. H. Ching, Eldon Y. Li, Yiling Liao. An Exploratory Study of the Effects of CRM Practices on CRM Effectiveness and Business Performance. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 249-254, Academic Publishers/World Publishing Corporation, 2004.
@inproceedings{ChenCLL04,
title = {An Exploratory Study of the Effects of CRM Practices on CRM Effectiveness and Business Performance},
author = {Jashen Chen and Russell K. H. Ching and Eldon Y. Li and Yiling Liao},
year = {2004},
researchr = {https://researchr.org/publication/ChenCLL04},
cites = {0},
citedby = {0},
pages = {249-254},
booktitle = {The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World},
editor = {Jian Chen},
publisher = {Academic Publishers/World Publishing Corporation},
isbn = {7-5062-7342-X},
}