Jashen Chen, Russell K. H. Ching, Eldon Y. Li, Yiling Liao. An Exploratory Study of the Effects of CRM Practices on CRM Effectiveness and Business Performance. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 249-254, Academic Publishers/World Publishing Corporation, 2004.
Abstract is missing.