Jashen Chen, Russell K. H. Ching, Margaret Meiling Luo, Chu-Chi Liu. Virtual Experiential Marketing on Online Customer Intentions and Loyalty. In 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA. pages 271, IEEE Computer Society, 2008. [doi]
Abstract is missing.